10 Key Consumer Trends

Brought to you by Mediatel's Consumer Surveys app

1. Spotify overtakes Apple for podcast listening

In 2020, both before and during lock-down, Spotify leapfrogged Apple to become the number two service on which people listen to podcasts.

BBC Sounds remains the most popular UK platform for podcast listening
During 2020, Spotify became the most popular podcast platform for younger adults
31.5% of those who listen to podcasts used Spotify during lockdown this year, growing 12 percentage points year on year

For more research on podcast listening download our latest whitepaper.

Source: IPA TouchPoints

2. Disney+ now in 3.9 million UK homes

Launched in March 2020, Disney+ was available in 3.9 million UK homes as of Q3 2020, according to the BARB Establishment Survey.

3. 92% of over 65s shop online

Baby boomers have embraced online shopping, and are more likely to shop online than any other age group. Download “The positive impact of online shopping” to find out more.

4. Growing trust in National Newsbrands

During the early weeks of the first lockdown, IPA TouchPoints found that trust in national newspapers grew by 15% among 15-24s, while it fell by 18% for websites.

5. 18% add SVOD services since lockdown #1

18% of SVOD subscribers have swapped or added in more services since the first lockdown. Download SVOD: how much is too much? for further insights.

6. iPhone's youth appeal

RAJAR's MIDAS survey has found that only 15-24 year old mobile phone users are more likely to have an Apple iPhone than an Android. Android phones are more popular with all other age ranges.

7. Live radio almost twice as popular with 55+ than with 16-24s

75% of people over 55 claim to listen to live radio compared to just 39% of 16-24 year olds. Download Millennials vs Grey Market to find out more.

8. Women more likely to be smartphone gamers

While men are more likely to be laptop or PC gamers, women are slightly more likely to play games on their smartphones according to the latest wave of Connected Screens.

9. Alexa used by a third of consumers

33.5% of respondents said they had used Alexa on any device in H2 2020. OK Google and Siri were some way behind on 23.8% and 22.4% respectively. Download the Power of Voice for further analysis.

10. 16-24s TikTok reach doubles over first lockdown

IPA's TouchPoints survey found TikTok's reach of 16-24s rose from 14% to 30% over the first lockdown. Read this article for further findings on how the younger generation was impacted by the first lockdown.