Decoding the Streaming Landscape

The streaming landscape is in flux. Viewership is increasing - and streaming now accounts for 52% of consumers’ total TV time on Samsung devices. As the TV market continues to diversify, consumers are looking beyond the traditional subscription-based platforms and ad-funded services are rising to prominence.

Using a powerful combination of first and third party insights, Samsung Ads has created a report breaking down streaming habits amongst European consumers.

"Decoding the Streaming Landscape" provides insight into current on-demand viewership trends and how advertisers can effectively leverage Samsung TV Plus to reach streamers.

Download Samsung Ads’ brand new white paper to learn about:

Streaming trends on Samsung Smart TVs
On demand viewership year-on-year across AVOD, BVOD, SVOD and FAST platforms
Consumer attitudes towards advertising in streaming environments
Insights into Samsung TV Plus, Samsung’s free ad-supported streaming service
And more!

Complete the form to download the full report & learn more.

Decoding the Streaming Landscape Report