This whitepaper gives a snapshot of the current market and provides some very interesting insights into different age groups’ attitudes and behaviours.
It suggests opportunities for online retailers to capitalise on the demographic groups who are open and ready to shop.
Taking data from from Mediatel’s exclusive Connected Screens survey, the full dataset can be found in the Consumer Surveys app within Mediatel Connected, which provides a rich view of media consumption and the tech that's driving change in the UK.
