The positive impact of online shopping

Millennials are frequently the main focus of attention for agencies and clients, as this tech-savvy audience continually looks for the next shiny new thing. Conversely, the grey marketis often overlooked, even though this older generation tends to have more disposable income than the rest of the population.

This whitepaper gives a snapshot of the current market and provides some very interesting insights into different age groups’ attitudes and behaviours. It suggests opportunities for online retailers to capitalise on the demographic groups who are open and ready to shop.

It takes data from Mediatel’s exclusive Connected Screens survey. The full dataset can be found in the Consumer Surveys app within Mediatel Connected, which provides a rich view of media consumption and the tech that's driving change in the UK.

It's the only platform to bring together six respected industry surveys into one smart and visual interface, from TouchPoints, YouGov, BARB, RAJAR, Ofcom and Mediatel's own exclusive survey.

To find out more about Consumer Surveys, contact the Mediatel Connected team by email or on 020 7420 3252.