This whitepaper gives a snapshot of the current market and provides some very interesting insights into different age groups’ attitudes and behaviours. It suggests opportunities for online retailers to capitalise on the demographic groups who are open and ready to shop.
It takes data from Mediatel’s exclusive Connected Screens survey. The full dataset can be found in the Consumer Surveys app within Mediatel Connected, which provides a rich view of media consumption and the tech that's driving change in the UK.
It's the only platform to bring together six respected industry surveys into one smart and visual interface, from TouchPoints, YouGov, BARB, RAJAR, Ofcom and Mediatel's own exclusive survey.
To find out more about Consumer Surveys, contact the Mediatel Connected team by email or on 020 7420 3252.