Understanding Advertising Engagement

Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the rise of Connected TV (CTV), and greater access to advertising across ad-supported streaming platforms, advertisers have benefited from the addressability and data-driven approach of digital, married with the premium experience of TV. 


Samsung Ads' new report examines how consumer advertising engagement differs across international markets - the UK, Germany, India and Australia. The ‘Understanding Advertising Engagement’ report - developed in partnership with renowned research agency Verve - hones in on subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), free ad-supported TV (FAST), broadcaster video-on-demand (BVOD) and linear to identify opportunities for higher engagement.

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