Millennials are frequently the main focus of attention for agencies and clients, whilst the “grey market” is often overlooked, even though this older generation tends to have more disposable income than the rest of the population.
This whitepaper takes data from Mediatel’s Connected Screens survey to delve into these two audiences to spot trends in the numbers and commercial opportunities.
The full dataset can be found in the Consumer Surveys app within Mediatel Connected, which provides a rich view of media consumption and the tech that's driving change in the UK.
