Over the past few years, subscription video on demand offerings have comfortably crossed into the mainstream, with increasing numbers of UK consumers using these services on a regular basis. Subscription VOD is no longer a two-horse race between Netflix and Amazon Prime Video and is increasingly becoming a battleground for eyeballs.
So where are we now? And what are the financial implications of all these services being offered to households?
This whitepaper will shed some light into the UK market. Data is taken from Mediatel’s Connected Screens tracker, which provides easy insight and analysis on how this market is shifting.
